Monday, August 14, 2006
Quick Interesting Reads
Been doing a bit of reading of late and really enjoyed these two small books by Seth Godin.
- Unleashing the Ideavirus. You can download your own copy to read. A great thesis on how to distinguish yourself in your marketing given how traditional marketing is so easily overlooked these days. I know these ideas really have been going around for a while and I've been slowly playing catch up.
- Purple Cow. To distinguish yourself from the market by being remarkable.