MondayLunchCrew: Quick Interesting Reads

Quick Interesting Reads

Been doing a bit of reading of late and really enjoyed these two small books by Seth Godin.

Unleashing the Ideavirus. You can download your own copy to read. A great thesis on how to distinguish yourself in your marketing given how traditional marketing is so easily overlooked these days. I know these ideas really have been going around for a while and I've been slowly playing catch up.
Purple Cow. To distinguish yourself from the market by being remarkable.

I'm looking forward to reading an older book, Permission Marketing, and can't wait for Small is the New Big.